Amul Expands Globally, Enters US Market - InvestNagar

Amul Expands Globally, Enters US Market

Synopsis:

Indian dairy giant Amul, known for its 'Taste of India' tagline, has ventured into the US market with a range of fresh milk products. This strategic move aims to target the substantial Indian and Asian diaspora in the US, marking Amul's debut in the international fresh milk market. Through a partnership with the Michigan Milk Producers Association (MMPA), Amul will offer four milk variants, catering to diverse consumer preferences and available in leading Indian grocery stores across the East Coast and Midwest regions.

Key Points:

• Amul enters the US market, expanding its global presence beyond India.
• The company collaborates with the Michigan Milk Producers Association (MMPA) for its US venture.
• Four variants of milk - Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim n Trim - will be introduced.
• Products will be available in one-gallon and half-gallon packs at Indian grocery stores in the US.
• The move targets non-resident Indians (NRIs) and the broader Asian community in the US.
• Amul aims to extend its product range in the US beyond milk to include paneer, curd, and buttermilk.
• With a daily milk processing capacity exceeding 3.5 crore liters, Amul is a significant player in the dairy industry.
• The expansion into the US market signifies a milestone in Amul's global growth strategy.
• Amul's products are exported to over 50 countries, highlighting its strong international presence.
• The move reflects Amul's commitment to serving global consumers while maintaining its 'Taste of India' essence.

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