Zomato Reverts to Red Uniforms, Abandoning Green Dress Code for Delivery Partners
Within 99 words: Zomato rolls back its green uniform dress code for the 'Pure Veg Fleet' after facing public backlash. Originally designed to segregate vegetarian delivery partners, the move sparked concerns over potential discrimination. CEO Deepinder Goyal announces that all Zomato riders will now wear standard red uniforms, ensuring no on-ground segregation while maintaining differentiation on the app. This decision aims to prevent misassociation of red uniformed riders with non-vegetarian orders, safeguarding their safety. The 'Pure Veg Mode' on Zomato filters out non-vegetarian restaurants, while plans for specialized delivery services, like a cake delivery fleet, are underway.
Update on our pure veg fleet —
While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will…
Key Points:
- Zomato reverts to red uniforms following backlash against green dress code for 'Pure Veg Fleet'.
- CEO Deepinder Goyal announces the change to ensure no on-ground segregation.
- Decision aims to prevent misassociation of red uniformed riders with non-vegetarian orders.
- Upholds safety and prevents discrimination against delivery partners.
- 'Pure Veg Mode' filters out non-vegetarian restaurants on Zomato's app.
- Plans for specialized delivery services, like cake delivery fleet, are in progress.
- Focus remains on maintaining differentiation while ensuring inclusivity and safety.
- Public concern over potential discrimination prompts swift action from Zomato.
- Decision aligns with Zomato's commitment to customer and partner safety.
- Ongoing efforts reflect Zomato's dedication to meeting diverse dietary preferences and ensuring a seamless delivery experience.